FASHION Menswear


Whistles menswear celebrate turning one by launching a week long men’s store at the Protein Gallery in East London. The pop-up space will be running from the 20th -25th Oct 2015 and will be the first Whistles store purely dedicated to menswear.
The store will also showcase celebratory artwork created by award winning design team – The Bread Collective. TBC who are famed for their East London murals have been commissioned to create an artwork that will be used on limited edition totes and on a two wall installation that will be unveiled in full on the launch day.  

The store will launch with the full AW15 collection as well as a selection of exclusive items that have been brought in especially for their first year anniversary. 

The product offering will also include their EDWIN x WHISTLES jeans collaboration, which will launch one week before the rest of the country.

 Whistles are joining forces with some great local businesses to bring you an array of complimentary treats throughout the week, including Cocktails by Two Birds, Coffee by Cream Café, Doughnuts from St John’s Bakery, Golanzos de Chicharron from Ceviche, Beers and Beef Jerky from Piston Heads, and Salt beef bagels by Beigel Bake Brick Lane.
There will also be a digital talk given by Simon Piehl founding partner and creative lead at Bureau for Visual Affairs.

We are very excited to be opening a menswear pop-up to celebrate Whistles Men turning one. Over the past year we have had such an exciting journey, learning along the way, and creating a collection that is tasteful, intelligent, contemporary and utilitarian – much like our customers! It has grown steadily over the past 12 months, and now has many repeat customers who love it for its well-designed, timeless staples and relaxed modern style. It is simple good taste, and very Whistles…’

– Jane Shepherdson, Chief Executive, Whistles

20-25th October

Tuesday 9am – 7pm

Wednesday 9am – 7pm

Thursday 9am – 3pm

Friday 12am – 7pm

Saturday 9am – 7pm

Sunday 11am – 4pm


Protein Gallery

31 New Yard Inn


Closest transport – Shoreditch high street station / Old Street / Liverpool Street

Guys, get those credit cards ready and share your new threads by tweeting Whistles @whistlesmen


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