Pete McGuinness founder of luxury label Drake & Hutch has spent 3 years working with British tailors to create underwear made with the same care and attention to detail you would find on a bespoke suit.
Having developed a block unique to the brand and thoroughly tested in the market, they are now launching their new Pima Cotton range through crowd funding site Kickstarter.
Partnering with a supply chain possessing over 100 years experience in garment production they focused on three key areas for this new range: Fit, Fabric & Detail.
The fit, or block as it is know in tailoring lingo, is unique to the brand having been developed in collaboration with Jermyn St. Tailors. It prevents garment rise and bunching, while the four piece contoured pouch supports without compressing.
Pima Cotton is the fabric of choice. When blended with lycra providing stretch you are left with a fabric that is naturally breathable, luxuriously soft and rather uniquely, continues to soften throughout repeated wash and wear. The fabric is complemented by a custom-made micro fiber waistband, which has a silk feel and sits perfectly on the hips.
With an array of details, perhaps the most striking is the h
idden lining. Printed by hand in London, the concept references the lining found on a tailored jacket while the process actually softens the already soft pima cotton. A design feature referencing the labels tailoring heritage while highlighting the level of detail that has gone into every hand made garment.
To find out how to get into a pair of these posh underpants at a one-off introductory price check out the live Kickstarter campaign
Check out this brilliant video to get a little more insight to Drake & Hutch…