FASHION Menswear


With Tartan a plenty and chunky knitwear galore, legendary photographer Bruce Weber works his magic on Lands’ End Holiday campaign. The photographs are tongue-in-cheek with a touch of romanticism. Beautiful youths leap around in celebration that school is over whilst families cuddle up and tell their children stories of Santa Claus.

The holidays are filled with hope, gratitude and quality time spent with loved ones, embracing the warmth of family and the appreciation of good friends.

“As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you’re working with and photographing as well as your connection to them – you want them to express their best imaginable spirit,” says Weber.

‘We Believe In You’ totally captures how I think of Christmas in my head. Picture-perfect and having the time of my life with my family and friends, all of course, wearing the cosiest and chunkiest knitwear!

Discover the fill campaign at


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