The Woolmark Company and highly acclaimed designer Thom Browne celebrate their two-season partnership by releasing a series of short films and quirky images across digital and social media titled ‘The Thom Browne Laboratory.’
Thom Browne will include a combination of ‘Cool Wool’ and Woolmark-certified suiting and knitwear pieces in his SS 16 collection as well as a selection of wool accessories such as ties, scarves, bags and shoes to complete the offering.
Browne is the first US designer to use ‘Cool Wool’ certified garments in a commercially available collection, demonstrating the benefits of wearing the fibre in warmer climates, opening a whole new world of possibilites for the modern man wanting to wear Thom Browne’s chic suiting for all occasions.
Check out the playful, old fashioned style films to learn more about ‘Cool Wool’ below:
The Woolmark Company and Thom Browne Cool Wool collection is available at Dover Street Market and Selfridges.