As a long-standing ally to the LGBTQIA community, Levi’s are releasing a gender-neutral capsule collection to celebrate Pride the world over.
The collection is a collaboration with The Harvey Milk Foundation, with a portion of proceeds going directly to the charity. The pairing is a huge deal for Levi’s as the collection is the physical representation of the company’s belief in equality for all people while continuing the legacy of one outspoken, courageous and pioneering individual, whose inspiring example will never be forgotten.
Harvey Milk (May 22 1930 – November 27 1978) was the first openly gay politician elected winning a seat as city supervisor of San Francisco in 1977. Milk served nearly 11 months in office before being assassinated with Mayor George Moscone. The man responsible was Dan White, another city supervisor who had resigned and wanted his job back.
Anne Kronenberg, Milk’s final campaign manager, said: “What set Harvey apart from you or me was that he was a visionary. He imagined a righteous world inside his head and then he set about to create it for real, for all of us.”
So, whichever Pride you attend this year make sure you are wearing a piece from the Levi’s x Harvey Milk collaboration and raise a toast to all of those who have fought, are fighting and will fight for us all to be equal.
The collection goes on store in Levi’s London Flagship store on Friday 24th June 2016 and also in Brighton and Manchester stores. If you are around for London Pride be sure to pop by the Flagship store to receive a FREE momento of the collaboration*
Be sure to keep an eye out for the Levi’s x Harvey Milk Foundation collaboration float making its way from Marble Arch to Trafalgar Square in the parade. Friends, Family and Employees of Levi’s will be marching along with a very special guest of honour…
Share your pictures on social media by using #WornWithPride @levis_uk