If you have a blog and are looking to take it to the next level or are just starting out and need clear direction, hopefully these tips will help you in some shape or form! I have been blogging for just over a year and have found the blogging world to be a time-consuming, rewarding and funny ol’ place! So, read on my fellow blogger and take notes:
WRITE DOWN EVERYTHING
Coming up with ideas for genuinely interesting content can be difficult sometimes – expect to encounter what we call “Bloggers block”. Make sure you jot down any ideas that you have in a notepad on your phone. Even just bullet points as reminders to yourself can be mega helpful to use.
WHO ARE YOU?
You have to carve out a brand for yourself in the blogging world to be successful. What is your Unique Selling Point? Who are the people you want as an audience and how can your posts benefit them? These are some key questions to ask yourself. People now turn to blogs for authentically written advice, reviews and inspiration.
DESIGN IS EVERYTHING
The overall branding of your blog plays a huge part in your success. You don’t have to be a graphic designer or spend a fortune on website design – there are many tools out their online to help assist you. Ensure your page layout is clean and easy to navigate around otherwise your visitors will leave!
HONESTY IS KEY
Write about things you believe in and would actually use/wear day to day. Authenticity shines through regardless of sponsorship. Don’t jump at every brand that reaches out to you, work with brands you have an affinity with to create the best possible content for both parties. Be honest about timings too with brands you work with, give a timeline and stick to it.
BLOGGING IS TIME CONSUMING
People massively underestimate how time consuming running a blog can be. Expect to dedicate a good couple of hours each time you create a post. Try and stick to a routine – whether you write your blog posts early in the morning or before going to bed at night, keep at it. To give you a break down, here’s what my typical routine with timings looks like when putting together a post:
- Write draft – 30-60 mins
- Take pictures – 30-60 mins
- Edit pictures (filters, resize, borders) – 40 mins
- Edit blog post and insert links – 30 mins
- Insert alt-tags, categories, line-up social media accounts with imagery & hashtags – 20 mins
SOCIAL TIMING IS IMPORTANT
A lot of people have been surprised when I tell them about nailing sociial timings when uploading posts. I always check what is on TV and will post around it – if Game of Thrones, Big Brother or other key shows of interest are on you can expect your post to go unnoticed! People are too busy on Twitter discussing what’s on their TV to engage with your hard graft.
Avoid posting content on Friday and Saturday nights as these are the days people are most likely to be out on the town enjoying themselves! However, Sunday morning after 10:30am is a brilliant time to promote your post as people lay in bed feeling lazy and scroll through their social accounts. Weekday mornings between 7:00-9:00am also can work quite well as people tend to scroll through their phone’s on their commute to work.
WORK, WORK, WORK
I cannot express how important it is to work hard at making your blog a successful one. By this I mean putting the hours in socialising and making a name for yourself. Reach out to PR’s and introduce yourself and your blog, build up friendships amongst fellow bloggers and champion each-other. Do not be disheartened if you do not get a response from a PR company, they are inundated with bloggers contacting them and they may just not have come across yours yet or you just don’t fit the brands that they represent.
MAKE FRIENDSHIPS & AVOID CLIQUES
Building friends in the blogging community is great, but can be quite rare. Bloggers frequently group together and create cliques that belittle others content and pictures. You keep doing what you’re doing and enjoy it, this behaviour doesn’t go unnoticed by people and brands. There are a lot of wonderful people out their in the blogging world and much like every social group, their are a couple who taint it.
A lot of emphasis is put onto your follower count. Whilst it’s true that a lot of influencer’s with tens of thousands of followers are given more opportunities as they have a wider audience reach, they too started out with only a handful. I’ve been lucky enough to work with some fantastic brands who have told me that now, it isn’t always about how many followers a person has; it’s important that they fit the brand ethos and understand how to collaborate.
DO IT FOR THE LOVE OF IT
It’s easy to fall out of love with blogging even when it’s going so well. You may be overflowing with ideas for content, brands contacting you to collaborate, attending press events and suddenly it becomes too much to handle (especially if you are in a full time job with blogging on the side). This is a great time to take a couple of days for yourself – see your friends and the big world beyond a computer screen. Re-engage and recharge your batteries and soon the inspiration will come back to you and the love for blogging you started out with will be rekindled!
I hope you found some of the above useful and interesting! Let me know if I should do more blog posts like this by tweeting me @boyinbreton or by leaving a comment on this post!