I was shaking from my third coffee in just as many hours, sitting in Shoreditch Grind waiting to meet the team from Farfetch.com and my fellow male bloggers. This was the first time I’ve done anything so closely with other bloggers, I felt anxious and excited – much like when you’re meeting a date for the first time. Sure, I’ve been to press days and opening parties, but never a small select gathering like this! It’s a pretty nice feeling to know you’ve been invited by such a power-house like Farfetch.com with only a handful of other guys.
Farfetch is a global community of over 400 visionary boutiques to offer an inspirational experience for fashion-forward consumers. The site has thousands of items from mega-bucks designers to more accessible placed designers. If you’ve never bought anything from there, I think you’re about to guys!
One by one, several stylish guys filtered through the crowd from Old Street tube station and gathered in front of the coffee shop. I downed the last dregs of my flat white and headed outside to meet everyone. We were here to take a private tour of Shoreditch’s finest street art and graffiti whilst showing off some of the men’s urban essentials basic pieces such as the classic white shirt, the sneakers and denim jacket.
We each took turns to strike a pose, showcasing how we styled our items. I am chose the classic white shirt. The beautifully crafted shirt is from AMI, which is fast becoming a regular brand in my wardrobe.The contrast wool stripe down each arm also gives a subtle nod to my ‘Boy in Breton’ moniker! I teamed it with light grey cashmere joggers from The White Company’s upcoming menswear range, an AllSaints leather biker and Christian Louboutin studded slip-ons for my interpretation of ‘sports luxe’ and it was just my luck it happened to be one of the hottest days so far!
Graffiti legend ‘Steam156’ began his career way back in 1984, at first as ‘traditional’ graffiti artist. He then went on to produce legal commissions for publications such as i-D, The Sunday Times, Time Out and many others! He has been documenting graffiti all over the world and has come home to London to share his passion and knowledge with us all as a tour guide.
And so we set off making tracks through Shoreditch. Along the way we made several stops to look at works varying in size, medium and legality! Banksy, Christiaan Nagel, Stik and Eine are just a few of the talents work we see. It’s amazing how many times I have walked past these works of art blindly, not taking the time to stop and look. If ever there’s a metaphor…
What’s the difference between street art and Graffiti?
Street art tends to be more ‘artistically styled’ and commissioned
Graffiti – Illegal, seen as more ‘street’ and an eyesore to a community
As the tour took place, us guys got to know each other in a little more detail. Common questions that cropped up between us were “How long have you been blogging for? Do you do it full time? What is your main focus?” We were all so different in our individual styles and personalities but all got on brilliantly – the world of female blogging seems so cut-
throat from those who I have met and heard about! The female blogging world seems a pretty competitive place to be in! I’ll be completely honest, I was dreading meeting other bloggers today – I’ve witnessed first hand some “diva” strops at events and people putting canapés into their purses! So, my image of the blogging community was tarred a little bit from those happenings…However, the guys I met were all so enthusiastic and supportive of each other! I guess the blogging pool is much smaller for us boy and is growing day by day.
As the afternoon rolled on the tour sadly came to an end in Hoxton. I’m pleasantly surprised at just how much I enjoyed learning about the Graffiti and Street art world as it’s something I would never have thought about doing this tour myself. I highly recommend it to those of you who live in London and like me, have never fully paid attention to what is right in front of our eyes. I have a new found respect for the talent behind some of these masterpieces.
We headed over to MEATmission for a late lunch and cocktail. We all sat closely at a round table to properly talk amongst ourselves and to the lovely ladies from Farfetch. We discussed how we all got into blogging, our goals, coding and SEO (a big favourite of Laurren’s!) and the penalising of bloggers for advertising products when celebs and editors get away with it.
It was the first time I was properly able to engage in a conversation with people in the same boat that I am in. (Oh, I’d love to say I had a dirty burger like the rest of the guys and gals but alas, I didn’t! I’m a clumsy eater and knew that would spell trouble for my white shirt and cashmere sweatpants *Grit-teethed Emoji*) instead I stuck to a Negroni (my favourite cocktail) and sat well back from then chilli fries and mac’n’cheese making its way around the table. I’d love to hang out again and collaborate with these guys sometime soon!
I had such a fantastic day and want to thank the Farfetch.com team for getting me out of my comfort zone and allowing me to experience and learn something new! Well, a few new things. Now… what other tours can I go on next?
You can buy the AMI shirt I am wearing directly HERE.
All photography by Kaye Ford.