When I started out with Instagram a few years ago, before the Boy in Breton days my account was a collection of random selfies, coffee cups and personal memories. There were no real days of ‘Instagram aesthetic’ and it was more about capturing memories like a scrapbook than building a brand for yourself.
Take a look at some of the most successful Instagrammers out there. What do they all have in common? A consistent tone and theme throughout their accounts. This may be a brand or even a blogger, but generally speaking there is a unique ‘handwriting’ to each one. This could be a rose hue in every picture or in-your-face primary colours. Decide what it is you want your Instagram to say about you and cut out anything unnecessary.
In this post I’ll let you into the secrets used to perfect those iPhone pictures and lead you into a more cohesive brand online.
THE APPS YOU’LL NEED:
VSCO | DARKROOM | SNAPSEED | FACETUNE
VSCO – Choose your photo and import it into VSCO. It’s worth in buying a few of the filter packs in the store for variety. I tend to use only a couple but it’s nice to have the choice there. Typically I will use A6 or S2 on my photographs for a bright, crisp appearance. Have a flick through and find one that suits your preference. Save the image.
DARKROOM – Open your newly filtered photo and click on the three overlapping circles icon at the bottom to open up a new menu. Here you can adjust the colour hue, saturation and luminance. I tend to mute the yellow, red and orange tones in my pictures for a sleek, pale appearance. Have a play around with the settings to find your favourite – once you have done this click ‘Share’ and ‘Save’.
FACETUNE – A favourite of celebrities and influencers alike, Facetune is a wonderful little app that can smooth, reshape and generally ‘perfect’ your selfies. I am going to whiten my top and jeans a little bit more here. Once happy with the changes you have made, click save and open up the next app.
SNAPSEED – Snapseed is like a mini version of Photoshop. Click the icon in the bottom right-hand corner and select ‘Tune image’ from the options. For this image we are going to change the picture to the following settings:
Once happy with the tuning of the image, click the tick to confirm changes. Click the icon in the bottom right of the screen again and select ‘Details’. Modify the sharpness to +30 to sharpen iPhone camera images.
Voila! Within a few minutes a drab iPhone photograph has gone from drab to fab with a few simple swipes and clicks. Go forth and may your Instagram be better for it!
Did you guys find this post useful? Give me a follow on Instagram @boyinbreton and show me your photographs you’ve edited by tagging me in them!