Logos and slogans are BIG NEWS for AW17. Like it or not, the trend has been growing over the past year and it is in Autumn/Winter that we really see it make an impact in big fashion houses and the high street stores.
Personally, I’m not a fan of branded logo t-shirts, call me cynical but why am I going to pay a brand to effectively advertise for them?
Slogans however are a great way to wear your thoughts on your chest and your heart on your sleeve. Slogan tshirts and jumpers have been extremely popular with the womenswear market for the past year or so and the trend finally makes its way to us guys!
Below I have picked out some of my favourite slogans that are available to buy now!
SAINT LAURENT – HANDSOME There’s nothing wrong with being a little tongue-in-cheek with this narcissistic treat from Saint Laurent. Wear with distressed denim and camel boots for an authentic Saint Laurent feel.
ZARA – YOU DON’T LOVE ME YET But you will! Zara are spot on with this slogan sweater. The stripe trimmed cuffs and hem add visual appeal and draw attention to the emblazoned chest. Wear with cropped side-stripe trousers for full 90s effect.
GUCCI BLIND FOR LOVE Gucci have got to be the masters this season when it comes to the slogan top. With their trademark tiger and side-stripes, this statement piece is sure to see you through the year ahead in style. Team with Selvedge jeans and loafers for a slick look.
ASOS – GO AWAY Sometimes you just want to be left alone and that’s fine. Let this tee say it for you. Wear with relaxed chino’s, white socks and classic black Van’s for a real skater vibe.
TOPMAN – IT’S YOU, NOT ME Flipping the traditional break-up line on its head, Topman get a little cheeky with this style. Wear with raw hem jeans and desert boots for a care-free feel.
MAISON LABICHE – LA VIE LA NUIT I love Maison Labiche’s delicate embroidery styles that changes each season. This sweatshirt is perfect for lazy days but also for dressier occasions – wear with prince of wales check trousers and derby shoes.
WOOD WOOD – ROMANTIC Declare to the world that you are a lover and not a fighter with this hoody. Layer over a striped t-shirt and cropped trousers for a take on the sports-luxe trend that is still going strong for the season ahead.