From a very young age I knew I wanted to work in the fashion industry in some sort of way… That or be an actor! I can remember at age four, asking my mother to save her old magazines and catalogues so that I could cut out the underwear models and dress them up in outfits from the glorious selection of clothes on offer.

I studied Fashion Design at college and went on to work for brands such as French Connection, ALLSAINTS, Selfridges, Harrods and Levi’s. My time at each brand taught me a lot about fabrics, finishes, body shapes and styling. Working as a part time sales assistant progressed into Visual Merchandising and Management.

For the past 10 years I have been working as a Visual Merchandiser and stylist. When starting Boyinbreton.com, I wanted it to be more than just an ‘Outfit of the day’ blog. I aim to inspire, inform and engage with you all on a variety of topics from men’s fashion – to where to grab the best coffee and even how to spruce up the home! My friends have always commented on my style, valued my input and opinions and have encouraged me to start up this blog and share my knowledge and passion with you guys.

Oh, and my love of a Breton stripe also comes from a very early age. My mother says I have “always been drawn to this pattern” whenever she would allow me to dress myself as a child. Some things I guess, you never grow out of…

Proud to say I have worked with the following brands:

ASOS

Barbour

Bobbi Brown

Coach

Cornerstone HQ

DECIEM – The Abnormal Skincare Company

Funkin’ Cocktails

Jigsaw

Jing Tea

label.m

Lyle & Scott

Manière De Voir

MATCHESFASHION.COM

Noose & Monkey

Panasonic

Pretty Green

Rotary Watches

Robinson Les Bains

Saint James

Timberland

The White Company

TONI&GUY

Whistles

If you would like to collaborate or feature on Boyinbreton.com, please send me an email: michael@boyinbreton.com