From a very young age I knew I wanted to work in the fashion industry in some sort of way… That or be an actor! I can remember at age four, asking my mother to save her old magazines and catalogues so that I could cut out the underwear models and dress them up in outfits from the glorious selection of clothes on offer.

I studied Fashion Design at college and went on to work for brands such as French Connection, ALLSAINTS, Selfridges, Harrods and Levi’s. My time at each brand taught me a lot about fabrics, finishes, body shapes and styling. Working as a part time sales assistant progressed into Visual Merchandising and Management over the years.

For the past decade I worked as a Visual Merchandiser and stylist before moving into the interiors & lifestyle sector. Combining both fashion & interior worlds has given me a tremendous commercial eye and wealth of knowledge.

When starting Boyinbreton.com, I wanted it to be more than just an ‘Outfit of the day’ blog. I aim to inspire, inform and engage with you all on a variety of topics from men’s fashion – to where to grab the best coffee and even how to spruce up the home! My friends have always commented on my style, valued my input and opinions and have encouraged me to start up this blog and share my knowledge and passion with you guys.

Oh, and my love of a Breton stripe also comes from a very early age. My mother says I have “always been drawn to this pattern” whenever she would allow me to dress myself as a child. Some things I guess, you never grow out of…

Proud to say I have collaborated with the following brands:




Bobbi Brown




Cornerstone HQ

DECIEM – The Abnormal Skincare Company

Eight & Bob


Funkin’ Cocktails




Jing Tea



Lyle & Scott

Manière De Voir


Molton Brown

Noose & Monkey


Pretty Green

Ralph Lauren

Rotary Watches

Roja Dove Parfums

Robinson Les Bains

Saint James


The White Company




Amex American Express Brighton Hove shop shopping

American Express Essentials ‘ Independent Boutiques guide’

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Aspinal of London – ‘ Male Lifestyle Bloggers to watch’

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Off The Cuff LDN – ‘£500 Series’

If you would like to collaborate or feature on Boyinbreton.com, please send me an email: michael@boyinbreton.com

A note about Affiliate links and Sponsored posts:

From time to time I may include Affiliate Links in blog posts. I can guarantee you that no profit is being made from any purchases that you may make through these links. Any money that is generated is used to keep the website going (it’s actually pretty pricey to keep a blog online!). 

Any Sponsored posts will be declared as so too. I would like you to know that I will only ever feature or collaborate with brands that I truly love, use and respect. Any money that I receive is also used to maintain this website.